Report

People to Partners: Developing a unique approach for Northern Ireland

A roundtable report exploring the development of a unique approach to building a new relationship with the public in Northern Ireland

13 October 2025

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Developed in partnership with the Patient Client Council (PCC), this report explores the collaborative advantage of a new relationship with the public in delivering public sector goals in Northern Ireland.

Considered through the lens of health and collective wellbeing, it is designed to prompt thinking and to set out the potential gains for Northern Ireland and the wider public sector, whilst drawing on existing evidence and opportunity.

Key recommendations 
 

  • Establish an NI-specific, collaborative, cross government strategic framework: Develop a framework that establishes principles to adopt a ‘do with’ asset-based partnership approach and to guide change, focusing on shifting mindsets and system/organisational culture rather than replicating existing models
  • Support and build on ‘This is Health’: Support and maximise the potential gained from applying a behavioural science and design methodology to change the mindset of the HSC to work with people as partners and to change the relationship that people in NI have with their own health
  • Quantify the impact of community initiatives to public services: Explore a mechanism for quantifying the impact of community development and engagement/CVS activity, in order to understand the potential social value and savings to public services, and seek to strategically build on this work
  • Build our evidence base and support for shared learning: Establish an evidence bank of initiatives in NI and beyond that work on the basis of asset-based partnership approaches which demonstrate deep understanding, versatile responses and collaborative delivery, and explore scalability and shared learning
  • Foster interdepartmental collaboration: Encourage collaboration among various government departments (particularly those concerned with wider social, economic and environmental factors) to align policies and initiatives that collectively support the goal of improving public wellbeing
  • Listen, reflect and do: Strengthen and align robust channels for citizen feedback to ensure triangulation of information and insights for continuous improvement of services based on community input and experiences. Review progress across health care and all Government departments to promote transparency and accountability on this agenda, adjusting approaches based on learning in the specific NI context
  • Promote integrated care as part of a wider approach to wellbeing: Advocate for holistic care approaches (including a focus on ‘place’ or potentially through ‘neighbourhoods’) that connect health services with social, economic, and environmental factors, ensuring a comprehensive strategy for wellbeing.
  • Encourage citizen activation through education and resources: Create initiatives, including maximising the potential of digital infrastructure, to understand people’s circumstances (particularly those who experience greatest health inequalities) and promote access to information, choice and control
  • Embed citizen-centred design methods: Ensure engagement translates into tangible policy, service and system improvement

Background and objectives

On 3 September 2025, senior leaders from across Northern Ireland’s Health and Social Care (HSC) system, along with thought leaders, representatives from local government, the Community and Voluntary Sector (C&VS) and leaders from wider Northern Ireland (NI) Government Departments came together for a roundtable discussion to explore the potential collaborative advantage of a new relationship with the public in delivering public sector goals.

This discussion was framed by an acknowledgement of the urgent need to create sustainable and effective public services that meet contemporary demands and expectations. It recognised the growing body of evidence which suggests that harnessing the energy and agency of citizens as assets in resetting and reshaping public services, will deliver the best outcomes for governments and the public alike. 

The objectives for this roundtable were to:

  • Set the context in general around the concept of 'People as Partners', and building a new relationship with the public to drive wellbeing
  • Discuss the case for change, and the potential benefits that this would bring
  • Identify opportunities in the health sector and across wider government to drive wellbeing
  • Discuss a strategic approach to taking this agenda forward in NI.

Context

In the context of health and social care, there is an urgent need to redefine the social contract to create a sustainable and effective system, within wider public services, that meets contemporary demands and expectations. With this in mind, the principle of harnessing the energy and agency of citizens as assets in resetting and reshaping public services for the future has been gaining traction, particularly in health and social care. Recent insights from organisations like the King’s Fund highlight the benefits of fostering improved public agency, which includes more effective policies, and increased trust in institutions. In England, the NHS 10 Year Plan advocates for a redistribution of power, promoting partnerships that leverage community resources and expertise. Alongside this, the recently published Reset Plan by the Department of Health in NI and the ‘This is Health’ initiative further explores this collaborative approach, recognising that health interventions are interconnected with broader public services aimed at enhancing overall wellbeing. This shift towards a citizen-centred model and improving population health more generally are also outlined within NI’s Programme for Government, which is underpinned by a Wellbeing Framework.


Carnegie UK's 2024 report on Northern Ireland's collective wellbeing highlights a picture of stagnant wellbeing, yet it also reveals significant opportunities for transformative policies and governance. Emphasising a cross-governmental ‘do with’ approach, which fosters asset-based partnerships between citizens and services, the report suggests this strategy could effectively tackle the challenges of improving collective wellbeing and achieving the NI Executive's goals. Key elements of this approach include collaborating closely with communities, gaining a deep understanding of the people within them, their perspectives and expectations and developing versatile responses tailored to individual needs.

Exploring the opportunities for Northern Ireland

Noting the current policy and societal context, participants considered the case for change in the context of opportunities in Northern Ireland.

Opportunities across wider government

Discussion on opportunities to be maximised and explored across government included:

  • Maximising the potential offered by the current situation; with a restored Assembly, an
    agreed Programme for Government supported by a multi-year funding agreement
    and by the Transformation Fund, as well as an urgency and appetite for change:

    • Move away from siloed approaches whilst also aiming to prevent duplication to
      ensure that outcomes are maximised through collaborative working.
    • Foster collaboration among various government departments to address the
      interconnected factors affecting wellbeing.
    • 77% of respondents to the NISRA NI Continuous Household Survey indicated that
      they trust Civil servants 'to do'. Build on this by embracing the potential of the public
      and communities to focus on problems and drive solutions, in order to make the shift
      to 'do with'.
    • Build behaviour-change campaigns (such as 'This is Health') based on engagement
      and insight, to promote a ‘doing with’ approach that enables active participation in
      public services and community wellbeing
    • Align policies and governance across sectors and government departments to ensure
      they collectively support the overarching goal of improving public wellbeing.
    • Differentiate a ‘do with’ approach to how decisions are made, from a ‘do with’
      approach to how services are delivered every day
    • Trust is key to changing relationships. We need to nurture trust where it is found,
      often between people and place, and build on this
    • Work to identify and eliminate barriers that prevent access to services for
      marginalised populations.
    • ‘People get what they are given, not what they need’ - focus on the needs of
      population identified bottom-up, rather than mandating targets from the top-down.
    • Support community development initiatives that demonstrate greater impact at grass
      roots and which strengthen community ties and enhance local problem-solving
      capabilities.

Opportunities within health and social care

In the context of health and social care, participants recognised the potential application of these opportunities in the following:

    • Viewing the public as “an asset, not a problem” will lead to better health
      outcomes, through shared power, relationships and accountability.
    • Build alliances with local organisations and community groups to leverage trust,
      resources and expertise for health and system improvement.
    • Ensure diverse representation and engagement, including with those perceived
      as “different” or “difficult” particularly in areas of socio-economic deprivation or in
      some groups which results in inequalities, including disparity in terms of health
      outcomes.
    • Create initiatives that facilitate and enable citizens to make informed health
      choices and participate in health promotion, or prevention, activities.
    • Develop holistic care approaches that connect health and social care services
      with wider community support systems.
    • Work with the Community and Voluntary Sector, who are agile and able to
      innovate much more quickly and responsively to communities.
    • Actively engage with communities to understand their health issues, concerns
      and preferences, fostering a sense of ownership by implementing programmes
      that encourage individuals to take an active role in managing their health,
      addressing disengagement.
    • Design in this context means the practical process of shaping how services and
      experiences work for people, through co-design, testing and iteration based on
      insights, evidence and lived experience.
    • Embedding these approaches ensures engagement leads directly to better policy
      development, service design and delivery.
    • People’s interfaces with health and social care are changing rapidly, not least in
      terms of access to information. We must build a system that embraces this as a
      positive and harnesses the power of digital
    • Strengthen and align channels for public feedback which allow for triangulation of
      information and insights to continuously improve health and care services based
      on community feedback.
    • Use metrics that matter to people, and use learning from elsewhere to inform an
      NI specific model for wellbeing.

Collaborative advantages of a strategic approach

Building upon both the opportunities to be explored within the health sector and more widely across government, three collaborative advantages of developing a new relationship with the public to drive wellbeing and citizenship were identified. These advantages would require further consideration and development in order to be realised in NI.

  • By fostering a partnership model that actively engages citizens, HSC (and wider public sector) organisations can leverage the collective knowledge, skills, and resources of the community that they serve. Applying “citizen-centred” design methods to policy development and service delivery will help translate this partnership into practical change. This collaboration not only enhances the effectiveness of health and care services but also facilitates individuals to take an active role in their own wellbeing. When citizens are viewed as partners rather than passive recipients of services, it creates a more responsive and adaptable system that can better meet the diverse needs of the population.

  • By shifting the nature of the relationship between services and the public to one of partnership, this builds a culture of shared responsibility and accountability. Through engaging the public in decision-making processes, organisations can gain valuable insights into the challenges and opportunities within communities. This two-way engagement fosters trust and transparency, which are essential for building strong relationships between citizens and public institutions. As a result, policies and services can be tailored to reflect the realities of people's lives, leading to more effective interventions, improved health outcomes and more efficient government through strengthened community agency and building local democracy.

  • A strategic focus on collaboration can help break down silos between different sectors and departments. By working together, health and social care, education, communities, employment and other government departments and public sector organisations can create integrated approaches that address the multi-faceted nature of wellbeing. This holistic perspective not only enhances service delivery but also ensures that resources are utilised more efficiently, transformational change can be delivered (including by potentially accessing cross-departmental Transformation Funding) ultimately leading to better outcomes for individuals and communities.

People to Partners: Developing a unique approach for Northern Ireland

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