Media relations
At HealthCommsPlus, we offer a comprehensive media relations service to our clients, helping you to elevate your brand and amplify your message.
Our experts include former journalists who have worked for some of the most widely read and influential outlets in the country, as well as press officers with extensive experience across high-profile bodies and agencies.
We understand the media and healthcare policy landscape in depth and are extremely well-connected to journalists across broadcast, national, regional and trade sector platforms.
We use these connections and expertise to develop compelling narratives, stories and media packages that can secure the attention of your target audiences and help you to achieve your business goals.
At the NHS Confederation, we have helped the organisation to become one of the most dominant voices on the healthcare debate.
Our media relations support includes:
- Strategic media outreach: We identify and engage with key media outlets and journalists to ensure your story and messages reach the right people. Our proactive approach includes pitching newsworthy content, arranging interviews, drafting thought leadership content and securing feature articles.
- Press release and enquiry management: Acting as your 'press office in the other room', we handle all aspects of media management from drafting to distribution, pitching, briefing your spokespeople, and handling all enquiries from the media including out of hours, where needed. Our support also covers crisis communications handling [link].
- Media training: We offer media training sessions to prepare your spokespeople for their interviews and other media appearances, as well as for your teams on how to write compelling content.
- Monitoring and evaluation: We continuously monitor and assess media coverage and provide detailed reports to track the effectiveness of our work, allowing us to refine our strategies.
If you would like to discuss this further, please email us or contact Paul Cooney.