Campaign strategy development and delivery

Impactful campaigns start with clarity on purpose, audience and the change you want to achieve. 

Whether you are seeking to raise awareness of an issue, change behaviours or bring about a change in policy, we will work with you to design and deliver the most effective campaign strategy that meets your needs.

We have experience of designing and delivering campaigns, whether on behalf of the NHS Confederation, a coalition of partners or on behalf of clients such as government or arm's-length bodies. 

For example, for over a decade we ran the national campaign to encourage uptake of the flu vaccine among NHS staff. The campaign provided communications toolkits, including messaging scripts and assets for social media, which local NHS organisations used in their communications.

We will work with you to:

• identify and agree your campaign objectives and desired impact
• take an insight and data-driven approach to understand the needs of your audiences 
• clarify what success looks like and build in the right evaluation metrics from the outset 
• develop and test campaign messages that cut through
• identify the channels, create the collateral and develop the right tactics that enable you to socialise your campaign most effectively with your target audiences.

Taking an insight-driven approach, we work with your in-house team to deliver integrated communications campaigns that meet your needs.

If you would like to discuss this further, please email us or contact Daniel Reynolds.