The NHS Confederation and OVID Health have won a widely and hotly contested award at the annual PRCA Public Affairs Awards.
The Confederation and OVID Health won the award for Best In-House Consultancy Collaboration for their work on the Health for Care campaign.
The Health for Care coalition, which is led by the NHS Confederation and involves 15 health organisations, was launched in March. It campaigns for a sustainable social care system in England, backed by a long-term funding settlement.
Since its launch, the campaign has drawn extensive attention from the media and the general public.
It has published an online petition calling on the government to ‘give social care the funding it needs’, which has attracted more than 155,000 signatures so far.
Also, it has found that more than three quarters of MPs believe there to be a crisis in social care, and that six in ten MPs believe their constituents are suffering because of cuts to social care.
In the summer, Health for Care wrote an open letter to Prime Minister Boris Johnson, calling on him to make good on his promise to ‘fix social care once and for all’ alongside analysis on the existing funding gap. The letter gathered the signatures of over 70 leaders from across the NHS and wider health sector.
These concerns have been echoed recently by the NHS Confederation’s members with 97 per cent of health leaders agreeing that the worsening social care crisis is having a damaging knock-on impact on the NHS and patient care In the run up to the general election, the NHS Confederation has continued this work with the Health for Care coalition by encouraging parliamentary candidates to #FixSocialCare. Already, over 100 prospective MPs have made the pledge.
Daniel Reynolds, the NHS Confederation’s director of communications, said: “On behalf of all our partners in the Health for Care campaign, I am very proud of the work that has been led by the NHS Confederation and OVID Health to raise public awareness of the perilous state of our social care services.
"This is undoubtedly one of the greatest challenges facing our society and should be at the top of the in-tray for the incoming government. We will continue to make the case for a more sustainable social care system, backed by a long-term financial plan, and this award from the PRCA is welcome recognition of just how important this issue remains."
Jenny Ousbey, OVID Health’s founder and managing director said: “It was a delightful honour to win this award from the PRCA. OVID Health and the NHS Confederation have worked seamlessly on this really important and impactful campaign. Successive governments have failed to tackle the crisis in social care.
"The value of Health for Care has been that it has galvanised voices from across the NHS and health sector in arguing that the current crisis just cannot go on."